Mindful design meets niche recruitment.
The Mission
Designing a Mindful Hiring Ecosystem
For my individual project at AllWomen, I tackled the friction of traditional "cold" hiring within niche communities. Using the yoga industry as a case study, I designed a digital bridge of trust that connects teachers and studio owners. The project focuses on creating perfect cultural matches by embedding transparency, presence, and professional integrity directly into the user experience—proving how thoughtful digital design can solve real-world recruitment challenges.
Design Process
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Design Process *
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Stepping into users' shoes to understand the isolation and frustration of navigating the yoga job market.
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Pinpointing the core problem: a lack of centralized, high-trust platforms for specialized yoga recruitment.
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Brainstorming solutions to bridge the gap between word-of-mouth tradition and digital efficiency.
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Building low-fidelity wireframes to visualize user flows and the instructor’s digital professional identity.
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Gathering user feedback to ensure the platform feels intuitive, authentic, and genuinely helpful.
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Refining features and the overall "vibe" to transform a rough concept into a polished solution.
The Name: A Sanctuary for Growth
Derived from the Japanese word for "Cocoon," MAYU represents a protective, nurturing space. I designed this platform to eliminate application bureaucracy, allowing teachers and studio owners to focus entirely on the practice and community of yoga.
The Symbol & Favicon: Heart-Opening Connection
The logo's "Y" forms a minimalist silhouette of Natarajasana (Dancer’s Pose). Mirroring the pose itself, the icon represents opening the heart to new opportunities and the delicate balance between a teacher’s talent and a studio owner’s vision
The Solution
MAYU: Reimagining Wellness Recruitment Through a "Vibe-First" Lens
Traditional hiring platforms often fail niche industries like wellness, where cultural alignment matters just as much as a resume. MAYU solves this by digitizing professional trust and authentic teaching styles to unite the yoga community. By transitioning the industry away from rigid applications and toward a "vibe-first" marketplace, the platform allows studio owners and instructors to connect on a deeper level. It proves how thoughtful digital design can preserve human connection while introducing modern, marketplace efficiency.
The comprehensive Business Plan, Financial Projections, and Interactive Prototypes are available for strategic review upon request.