Designing spaces for inner clarity and community.
The Challenge
Reclaiming Brand Identity and Fixing Critical UX Flaws
The initial website build failed to capture the studio’s actual essence and created significant friction for users. Visually, the dense layout and heavy, dark styling clashed with the calming, premium wellness brand identity. Crucially, from a functional perspective, the site suffered from broken navigation paths—including broken service links that left users stranded on 404 error pages. To solve this, the objective was to completely restructure the platform: stripping away the visual clutter, fixing the broken architecture, and designing an intuitive, minimalist digital home that truly mirrors the peaceful, high-end studio experience.
Before vs. After
A heavy, cluttered design that misaligned with the brand identity, plagued by technical issues like broken service menus and frustrating 404 navigation errors.
The Solution
A minimalist, light-filled redesign focused on effortless navigation. The architecture was completely rebuilt to ensure a smooth, reliable user journey that makes services easy to explore and understand.
Project Scope & Effort
Digital Strategy & UX Design
1
Website Redesign Consultancy: Audited the failing platform, diagnosed user friction points, and established the strategy for a light-filled, minimalist digital identity.
UI/UX Design: Designed a completely new, responsive layout focused on whitespace, elegant typography, and effortless navigation.
Information Architecture: Rebuilt the site structure from scratch to eliminate broken links (404 errors) and ensure a smooth, reliable user journey.
Technical & IT Infrastructure
2
Technical Advice: Consulted on hosting upgrades, privacy protocols, and digital performance scaling.
Domain Transfer: Managed the secure migration of the studio's domain to a high-performance registrar with zero downtime.
Email Setup: Configured and authenticated professional business email accounts to secure reliable deliverability.
Content & Growth Marketing
3
Content Preparation: Structured and formatted all service descriptions, class details, and copy for maximum clarity.
Search Engine Optimization (SEO): Implemented core on-page SEO, optimized metadata, and established local search targeting.
Platform Maintenance: Set up an ongoing maintenance workflow for schedule updates and content management.
Tangible Brand Assets
4
Print Production Layouts: Designed a cohesive suite of high-end print materials, including the studio Brochure, Poster, Class Schedule, and Business Cards.
Social Media Templates: Created a library of editable, minimalist digital templates to align the studio’s social media feeds with the new website aesthetic.